Strike Over, Marketing South Asians

So, the strike is finally over. Things will slowly creep back into action, but it'll be interesting to see how it all plays out, especially with new film and television projects, and especially how the web will play a role in all of this. According to an LA Times article, so many people, especially young people, have turned to the web for entertainment, it'll be interesting to see how many people are lured back into TV. On another front, we're moving forward on our little indie film, I've had a couple of good meetings with actors, and I feel excited about the cast that's shaping up. We had a conversation with a distributor the other day who said he felt our movie would be impossible to market because it features a South Asian family. I can see his point in some ways, but on the flip side, so many people have said that the movie is very much about an American family who happens to be South Asian. Many people believe that the overall themes and ideas in the movie are universal and can transcend being just a South Asian film. Also, with the success of movie like Bend it Like Beckham and even Monsoon Wedding, I feel like the color of the actors' skin is becoming less of an issue. Honestly, I think some really smart distributor could market this film in an interesting way and make a damn good return on it! Maybe I'm too idealistic, but I truly believe that this film has a place in the market, that people will come and see it not because it's about Indian people, but because it's about people!