Ramifications of the Strike

As the Hollywood writers strike continues, I have been watching and monitoring the situation. While I believe that it is very important for a deal to be worked out, I always figured that market forces would create new incentives for both writers and internet ventures. The guild is a critical entity because it helps writers work out fair deals with the studios and major media conglomerates, particularly for larger production entities. But what I love about the Net is that it is a de-centralized form of media (that's why the studios don't know what to do with it) which is not overseen by the studios and media giants. In other words, what's stopping writers from going out and starting their own Net related ventures? That's what indie filmmakers do. We set up an investment entity, then we get people to believe in our vision. That is what I have been doing for the past couple of months--going out and getting investors. I know that many writers like working under the guild with the studios bc that is where the cash is, but on some level, now is a great time to come up with entrepreneurial ventures for the Net. We've seen sites like Quaterlife crop up, which I believe is a great idea, but the web site still needs a lot of refining on the technical end. It seems to me like in some ways, Hollywood is a little behind the curve bc content-related sites like even Current TV have been several years in the making. John August writes on his blog today about this idea, that technologists are in talks with high profile writers about setting up new entities. There is also a good article in the LA Times about this, as well.